Bioparc.

The Bioparc in Fuengirola (Málaga) urgently needed to give the reception area and souvenir shop a new look, as they were rather chaotic and poorly lit. After visiting the facilities, we decided that it would be a great idea to unify them in a more attractive and organised way, as is common in large franchises in the sector.

We decided to tackle the project in two different ways: one more playful and colourful, similar to a toy shop or children’s play area, and another more neutral and corporate, with more subdued colours, but always using a palette of shades found in nature.

Both options are based on the use of wood as the primary material, to which touches of colour were applied to create modular or purely irregular display elements.

The occasion required the design of a series of characters/mascots to accompany the informative texts and signage, given that the majority of visitors to this theme park are children.