Sapiens Human Runner.

In addition to being a store, Sapiens Runner is also a club for runners, which likes its members to feel special. With that in mind, they asked us to design a welcome box for new members, which would also serve as packaging for their equipment, race calendar, and membership card. The garments included were of considerable quality, so the packaging had to be in keeping with this, and we opted for a compact box with corporate details in low relief, in the style of those used by large luxury boutiques. A printed inlay welcomed the recipient while covering the garments, enhancing the feeling of a surprise/gift box.

It was so successful that even existing club members asked for one to keep as a souvenir, even though they already had all the garments.