La Mulata.

The entertainment district surrounding Calle San Matías, in the heart of Granada, had venues for almost every conceivable genre, but there was one missing: one dedicated to swag, pure perreo, Latin music and, of course, trap. Once the pandemic was over, it was time to get down to work on the main project of one of Granada’s largest nightlife groups. And as usual, they counted on us to start the project from scratch.

We only had a name and an idea of the target audience. Practically all of these urban movements had a common denominator—apart from the desire to party—the crown as a symbol and a taste for gold. With that, we had all the elements we needed to launch identity proposals and sketches of the look for the venue, but there was one area we couldn’t touch (as the building is located in the historic centre), namely the coffered ceiling with plaster mouldings and the slender marble columns that support it.

We came up with several ideas, and finally decided to focus on the most striking ones, such as treating the dance area as if it were any old alleyway, decorating it with a giant mural/graffiti and dotted with areas of old torn posters.

Para la barra apostamos por diseñar una desde cero, simulando que estaba partida por una brecha, por donde fluye el oro.

Los enormes pilares -que forman parte de la estructura del edificio- no podíamos suprimirlos, aunque vimos que era buena idea revestirlos a modo de jaula dorada retroiluminada, con patrones de luces cambiantes.

Como detalles para rematar, fuimos aplicando distintos neones con letras de temas musicales bien reconocidos por la clientela potencial, guiños a las marcas de lujo, y el obligado “insta-point”.