Maxicookie.

As one of Granada’s best-known creative bakeries, La Casita Rosa commissioned us to design the packaging for what would be its newest product, Maxi Cookies, but taking into account the millennial audience, which needs more attractive and powerful designs, much more visually aggressive than what they had been using in their establishment.

The cookie, in terms of size and flavour, is beastly, and that gave us the idea for the entire graphic system: hand-drawn illustrations of monstrous faces superimposed on photos of the cookies, and fluorescent colours contrasting with the pink that predominates in the establishment. And of course… the product logo itself, to gradually penetrate the target market they wanted to conquer.