VAS Cycling.
Vinci Active Sport
The VAS (Vinci Active Sport) brand has grown enormously in recent years, becoming a national benchmark in the world of cycling, both as a specialist boutique and as a club, and even offering activities focused on cycle touring.
Our first collaboration focused on designing cycling kits for the club and for another of the brands within the group: Cycling Friendly. They wanted powerful, easily identifiable kits, but with a simple, minimalist design. They also wanted a complete redesign of the technical assistance vehicle for races, which we thought would be a good idea to treat as if it were a motor racing team vehicle.
The good thing is that the client saw it that way too and didn’t hesitate to make it a reality.
