VAS.
AW 25 Collection
The VAS firm asked us to redesign their club’s kits for participation in various events, or as clothing for their regular customers’ weekend outings, as well as for a couple of major cycling events (Mallorca 312 and SeaOtter) and some designs for casual clothing very much in line with the kits.
They wanted minimalist designs, but with a powerful distinctive element that would make them highly recognisable. As we had previously given prominence to their logo, this season we wanted to play with a new version, composed of the initials VAS in Morse code, combined with full-print textures in very powerful colours.
