Proged.

As a distributor for some of the leading international sports and lifestyle brands (Asics, Converse, Fred Perry, CAT, Russel Athletics, etc.), Proged wanted to undertake a major refurbishment of its headquarters, including a spacious showroom where it could display its brands’ latest products to major wholesalers.

Unlike the previous one, this showroom had to be very bright, open-plan and with as modular a layout as possible. As an extra, it had to have a small corner for a minibar and a meeting room in the same space.

Our proposal was based on a simple design of four pieces of furniture/display units which, similar to Tetris, could be combined in a specific way to create a corner for each brand represented, acting as an invisible dividing wall.

If necessary, the configuration could be completely changed by just two people in less than five minutes, either to increase or decrease the size of the corner. As all these pieces of furniture are very light, it is very easy to turn or move them, or to change the accompanying signage system.

The central area remains fixed, like a large illuminated pedestal that houses the mannequins, dividing the space lengthwise into two.