Converse.

Although top brands usually have graphic material and photo shoots that fit perfectly on a global level, there are occasions when they prefer to adjust a campaign locally to better suit the tastes and personality of that market. In this case, last year’s summer campaign dedicated to the Run Star Trainer gave us quite a bit of freedom to reinterpret this global campaign, using local models and equipment, but always staying true to the Converse personality. Malaga was the city chosen to organise this shoot, which for us, as well as for the models and photo/video team, was almost like a small party among friends. And it showed in the results.