Bleumarine.

As a photography studio specializing in interior design photography for luxury hotels, Bleumarine needed a corporate image in line with the type of client it works with: elegance, simplicity, timelessness, and a certain touch of luxury, but without being ostentatious. Throughout the process, the client provided us with a huge amount of graphic material and lots of feedback. Basically, the idea was to convey the iconography of the marine world, but without making it look like a yacht club.

We proposed several sketches based on the most common elements of this environment—seahorses, corals, shells, nautiluses, seaweed—and some purely typographical ones. Finally, they were convinced that the random fluidity of the movement of seaweed on the seabed was what best represented them. Especially in a combination of navy blue and gold, living up to their name.