Blaash.

As one of the best-known influencers on the national scene, Nat Cebrian was determined to create her own line of cosmetics, under the Blaash brand, aimed mainly at the millennial audience.

With clear ideas and a small initial product family (lip balm, mascara, moisturising foundations, etc.), it was time to develop a brand image, based on the letter B – for Blaash – and butterfly wings.

Both the packaging and the product had to look very contemporary in order to connect with its target audience, but at the same time convey a sense of reliability without appearing inaccessible.

Although most of the products were designed with packaging typical of this sector, in some cases the client asked us to be more imaginative with the shapes, resulting in products such as Cheek & Cream (shaped like an ice cream cone), Daily Skin Foundation (shaped like an oversized capsule) and the eye pencil (shaped like a pen, complete with cap).