Logo Modernism, by Taschen

«It’s not just the Bible for graphic designers; it’s also the go-to reference for anyone wanting to understand the history, marketing, design, and graphic art of our society…»

By now, those of us in this field are well-acquainted with Taschen and their legendary books. They are so beautifully crafted and well-presented that the specific subject matter almost doesn’t matter—you know you’re going to love them. Plus, once placed on a bookshelf or in your living room, they look perfect and instantly make you seem a bit cooler.

In this instance, we’re looking at a classic: *Logo Modernism*. It’s a collection of 6,000 logos created between 1940 and 1980—ranging from media outlets and major retail chains to airlines and art galleries. These brand marks, with their clear and simple visual concepts, can be considered the visual origin of corporate identity.

This 432-page hardcover volume measures an impressive 24.6 x 37.2 cm, and you can pick it up here for a mere 60 euros.