Be Able 360.

Be Able360 is a ski school based in Sierra Nevada that aims to make a difference by promoting a commitment to nature, outdoor sports, and community spirit, above and beyond skiing itself. For this very reason, we decided that it was best to focus on the experience of the environment when developing its visual identity, and after much testing, we came to the conclusion that, graphically, the concept of the trail left by skis on the snow, with its characteristic wavy lines, was very interesting, so we shaped it to create the letter B in its name.

In such a fiercely competitive environment (there are dozens of similar schools in the area), they wanted to stand out radically from the rest, using a color palette that was completely opposite to what was expected, and opting for black as the base color—against the white of the snow, it is easier to spot the students at a glance—on which the elements are drawn in a gradient from yellow to fluorescent green. This solution also allowed for perfect coexistence between the different sponsors printed on the uniforms, especially the main sponsor: Mercedes-Benz.