Azotea.
First, the brand.
The first step was to create all the graphic elements related to the brand: the branding and all its derivative applications, which had to coexist with the main sponsor, Ballantine’s. We applied a bold, summery, tropical, and carefree tone to its entire graphic universe, much of which we developed together with our apparel firm ByDisorder, which dressed all the staff at the venue in a way that did not make them feel uniformed, and which was clothing they would want to wear even when going out to have fun.
