Alberto’s Pizza.

Formerly known as Alfapizza, the Torres brothers wanted to add a touch of design to the boxes of their famous pizzas, inspired by similar work done by our studio for other similar clients.

What began as a simple packaging redesign ended up becoming a complete branding redesign.

The most important thing was to keep their most characteristic feature—the mustache that their founder, Alberto, had worn for years—which his children wanted to preserve as a tribute.

During the development of the new image, we wanted their pizza boxes and takeaway bags to clearly reflect the cheerful character of this family of restaurateurs, adding messages that evoke the joy of receiving a pizza box at home, and all the paraphernalia that goes with it.