Alcampo.

The Alcampo hypermarket chain planned to update and remodel the entrances and main galleries of its flagship stores in each province. The initial idea was to minimise the elements that cluttered these areas, opting for white to create a feeling of greater space and brightness.

The second part of this plan consisted of personalising each centre with the most characteristic corners of each province, in this case Granada, as the first city chosen.

The areas set aside for this work were surfaces of more than 16 m2 that required enormous murals, allowing us to capture the most representative points of the city and its province in a very panoramic format. We decided to solve this by mixing real photographs with superimposed illustrative elements in a palette limited to five tones, achieving the light-hearted, airy and contemporary feel that the client wanted.