Pokémon x Converse.
Catch 'em all!
Coinciding with Pokémon’s 25th anniversary, Converse launched a limited edition of Chuck Taylor All Star trainers (which sold out in days), and as the occasion demanded, an installation as eye-catching as the collection had to be prepared.
This collection was only going to be displayed in the top El Corte Inglés centres, so we had to pull out all the stops and make it clear that the Pokémon characters had invaded the Converse corner as if emerging from a hypnotic tunnel.
