HC Fertility.

As one of the most prominent fertility clinics in southern Spain, HC Fertility needed to completely revamp its website. The client was very clear that the final look should be very friendly, and although they have plenty of resources and technology, they did not want to appear to be an ultra-technological clinic, quite the contrary; a place to stay for a few days, in a very privileged setting, with facilities more typical of a spa hotel, and to convey this with a design that closely reflects the spirit of people who, ultimately, are only thinking about becoming parents, and whose minds are filled with images of storks and watercolour skies. We provided the concept and development, and illustrator Zoe provided the illustrations.