Naked.

Naked is well known outside our country for its unique juices, although they prefer to call them ‘smoothies’, as their concept goes one step further, mixing fruit with vegetables to achieve something that is as refreshing and appetising as it is nutritious.

To launch in Spain, they decided to go directly to centres in Barcelona and Madrid known for serving this type of nutritional drink and which also have a certain personality in line with the brand’s style.

The key element was the design of the shop window, which we had to fill completely, with a system that clearly showed the three star flavours and conveyed the explosion of fruit and vegetable flavours that make them up. So we decided to tackle this project by displaying a rotating jar—with a flavour on each side—and a background featuring several layers of fruit that gave the impression of flying.

The work was completed with a series of branded pieces or elements that served as support for the interior, such as the customised refrigerator and coasters.