Ultramarinos San Agustín.

In the purest style of a traditional grocery store, and in keeping with the gastronomic offerings of the San Agustín market, the client wanted branding that reflected the traditional character of this new delicatessen.

And that is exactly what we offered them: a logo that looks like it came from another era, in a shade of blue chosen by the customer for their furniture, menus printed on laid paper on wooden boards and brass clasps.

The best way to stand out among a multitude of increasingly diverse establishments was to unify the entire premises with one colour, blue, and finish it off with details that accentuate its traditional character, such as wood, clay tiles and touches of aged metal.