We believe you’ve seen or heard the acronym UX. Everyone talks about it. And it is an increasingly relevant aspect. Especially in the digital world. But what is UX? Well, it is the user experience. It’s the set of sensations and emotions resulting from their journey through a digital environment.
UX stands for User Experience.
Even if we don’t realize it, UX covers all aspects of the digital experience. The user experience methods must go unnoticed. When everything flows, you feel comfortable. Whether in the digital or physical world. Yet, when something makes you uncomfortable or makes you feel lost, it’s because the UX is not working well.
People browse websites and apps every day. When they do so, it’s because of a purpose. It may be to get information, buy, sign up for an offer or request information. In their search, users will move from one section to another. That’s why we must prevent stressful situations.
What is a pain point or stress point? They are the difficulties that users encounter along the way when a user interacts with a product or service. Impediments in recovering a password or not finding the section they are looking for are some of them.
These bad experiences can lead to stress, anxiety, irritation and frustration. And, we won’t achieve a predisposition to buy if the user feels that way. In addition, we’ll lose potential customers, who will leave with a negative feeling.
For companies and professionals, conversion is very crucial. They should meet their goal to profit. Fulfilling a sale, filling out a contact form or inquiring about a product are some examples.
As in any road, we must remove
the obstacles to reach the end.
And that’s what UX professionals do. They analyze and research the needs of users and their customer journey. Then, they establish the best guidelines to avoid or solve the difficulties in the framework.
Although we mainly talk about UX design, it includes many more solutions. Interaction design and experience-driven copywriting are some of them. But UX goes much further. It goes beyond the digital world to settle into the everyday routine.
How we serve customers when they arrive at a restaurant or a store is UX. And that’s why we must establish a clear communication style and a well-developed brand identity. Also, we mustn’t forget the implication of every step during the process. If we consider our user’s experience, we’ll take advantage: we’ll find happy people with a predisposition for our products and services.
In Levulevú, we are experts in the user’s journey. We’ll help you meet your goals through the UX. We manage every detail of your brand, from design to website. And, of course, we are experts in interior design and retail. Turn your physical and digital space into a memorable experience and a place to return. Check out our projects and tell us how you would apply UX to your business. Together we will build the best experience for your users.
