Today, we can do almost anything with a smartphone. There are many items, gadgets and even professions that have become obsolete. That is, in many ways, due to Google. And now it brings us Google EAT.
This company seems to be able to do anything. But Google EAT is not for lunch. The multinational has not yet come to create an eatable algorithm. Although this also conditions us.
We have fed it with a large amount of information it has become selective. So far, Google has collected millions of data over the years. Thus, it has been able to develop its algorithms and with them comes Google EAT.
Google made updates to its algorithm in early 2020. Then, it highlighted three elements for rating content quality: Expertise, authoritativeness and trustworthiness.
These words make up the acronym EAT. These are the requirements that Google imposes to position your page or blog. Let’s look at them one by one:
Google aims to encourage experts in each subject to write their content. That is why online reputation gains importance over other aspects. To prove this, every creator must sign their content.
And this signature must contain specific data for Google to recognize its authority. Some examples are education and professional experience. We must include these details even if we have to mention our competition.
This time it refers to the website itself. Several factors affect and enhance the positioning. The reputation and the name of the institution will improve this parameter. Other point is how long the website has been on the Internet. And we are talking about years. Also, internal and external links are a method that helps improving the website authority. It is necessary to take care of this aspect. And we should constantly check them to avoid broken links. That will not only fail to contribute, but also penalize our site.
No one wants to be in a place where they feel something is wrong. Also, it is on the net. That is why we must take into account the technical characteristics of the website. It must be safe. Otherwise, Google will send us the last results. Thus losing authority and audience. In this same line, we must try to be knowledgeable of the legal field in which we work.
In addition, our website must be fed with updated, quality and, above all, truthful content. It will increase the reliability in our site.
Google analyzes websites, classifies and positions them according to to EAT terms. Especially in terms related to specialized content. That means that the more specialized the information we want to give, the more relevant it will be.
Following the Google EAT guidelines will help us to rank in the search engine.
Google analyzes websites, classifies and positions them according to to EAT terms. Especially in terms related to specialized content. That means that the more specialized the information we want to give, the more relevant it will be.
If a quality websites link their content to your page, it will improve your reputation. The better positioned the source reference is, the more it will benefit us.
Google reviews are the perfect way to show that your content is helpful. A good review indicates to Google that users are pleased and find what they are looking for. That is why negative reviews detract from your credibility.
The contact information must be clear and visible. That generates reliability. If users need anything, they will have an open communication channel.
When we publish specialized content, it is necessary to keep the information updated.
Now that the most important points about Google EAT are clear, we can consider them on our website. And especially in the blog.
In this way, we will be able to position ourselves in the most famous search engine.
If you want to update your website and work on your positioning, come and have a coffee with the team.
